PageSpeed Optimization
High Loading Speeds
Fast loading is not a luxury, it's a necessity. Your shop responds quickly, minimizes wait times and reduces bounce rates – a noticeable advantage for users and conversion.
Free Shopware 6 Theme Your design – free and ready to use
FreeTheme is the free Shopware 6 theme for everyone who wants to start quickly, securely and easily. Professional foundation that grows with your business – from first sale to brand.
Start for free Discover all benefits#1
Complete package for your start with ShopwareFeatures, templates and knowledge in one package
Clean foundation without bloat. Everything you need for a successful start with Shopware 6.
Reliable foundation Developed by TC-Innovations GmbH, Shopware Premium Extension Partner and #1 market leader for Shopware themes.
Conversion optimized Sales-boosting design for higher conversion. Strong product pages and optimized checkout processes.
SEO & PageSpeed Clean structure, fast loading times and optimized data ensure better rankings on Google.
Professional Shopping Experience Pre-made shopping experience with smart storytelling – simply import and get started.
Responsive & Mobile-First Perfect on all devices. Optimized for smartphones, tablets and desktop – best performance everywhere.
Functions included Important basic functions that are otherwise paid are already included – plus many free add-ons.
Graphics included Including all design elements as PSD – via the Essentials.
Easy entry Install, set basic configuration, choose colors and logo. Ready in minutes.
Scalable with Add-ons Expand your setup with add-ons and services without changing systems.
Documentation & Support Detailed guides and personal support help you quickly with all questions.
FreeTheme vs. Shopware Default Design and function in comparison
See for yourself how FreeTheme differs from the Shopware default theme. More functions, better design, optimized for conversion.
Your start with FreeTheme Perfect for every project phase
Whether you're launching your first shop, testing new ideas, or training your team – FreeTheme adapts to your needs. Clean, reliable, and ready when you are.
Quickly online and securely positioned
For Founders
FreeTheme offers you the perfect basis for starting in e-commerce. Without unnecessary dependencies and without costs, you can get started immediately, achieve first successes and learn in parallel. This way your shop grows step by step – stable, reliable and risk-free.
Test ideas instead of wasting time
For Test Shops
With FreeTheme you set up a fully functional shop in no time. Ideal for quickly testing business ideas, new products or entire concepts. Close to standard, update-safe and always ready for the next step. This way you immediately recognize whether your idea is worthwhile.
Quickly to your own sales channel
For Niche Shops with Few Products
With FreeTheme you bring your selected products to the fore. Your shop looks modern, strengthens your brand and directs attention exactly where it belongs. Simply implemented and perfect when you want to start professionally with a small range.
Learning on a real shop
For Education and Training
FreeTheme is ideal for trainees, students or internal teams who want to get to know Shopware in a practical way. Thanks to the clean, update-safe structure, it is a reliable learning tool with which you can work, practice and implement first projects without risk.
FreeTheme Powerful Features for Your Shop
All base features are free. On top of that, over 10 free add-ons worth more than 30 €/month are already included – extensions that would normally require separate plugins. For advanced needs, optional premium add-ons are available. See all features & savings.
Optimized
Simplified Checkout
Straight to the Goal
The purchase process is logically guided, without distraction. Users feel secure, the steps are clear – this reduces drop-offs and leads to higher completion rates.
4,90 €
Free
Enhanced Product Page
Headings in the Buybox
Optimized product page structure with headings integrated directly into the buybox. Create clear hierarchy and improve user guidance for faster purchase decisions.
Optimized
Header One
Compact Premium Header
A modern and compact, sticky header that immediately provides orientation. Users reach important areas faster without getting lost – especially optimally implemented on mobile devices.
2,50 €
Free
Dynamic Product Specifications
Show Only What Matters
Selectively display only the relevant product specifications, controlled by your data. This way you present what counts – without overload.
1,50 €
Free
Expert Mode
Individual CSS
For those who want to go beyond standard: Expert mode allows you to save your own CSS code directly in the theme – efficient and update-friendly.
1,50 €
Free
Additional Info in Product Box
Manufacturer Name & More
Display additional information like the manufacturer name directly in the product box. Create orientation and trust – even before the customer opens the product page.
Professional Shopping Experience
One-Click Installer
A professionally designed shopping experience is directly included. Through FreeTheme Essentials you get access to the free plugin for one-click installation (Self-Hosted) as well as the PDF guide for Cloud users.
Choose your perfect theme Feature comparison at a glance
From free start to professional growth: Find the right solution for your shop.
|
Shopware Standard
Free
|
Free
FreeTheme
Free
|
Premium
ThemeWare®
from €39/month
|
|
|---|---|---|---|
| Plugin Features | 0 | ~16 | 100+ |
| Premium Layouts | 1 Basic | 1 Premium | 15+ |
| Shopping World Elements | 30+ | ||
| Shopping World Blocks | 65+ | ||
| Theme Configuration | ~20 | ~50 | 1.200+ |
| Premium Add-ons | 6 optional | ||
| Updates | Standard | Regular | Priority |
| Support | Community | User Support | Developer Support (24h) |
| Best choice for | Tests | Start | Start, Professionals & Growth |
| Included in Shopware | Start for free | Learn More |
Shopware Standard
Free
Plugin Features
0
Premium Layouts
1 Basic
Shopping World Elements
—
Shopping World Blocks
—
Theme Configuration
~20
Premium Add-ons
—
Updates
Standard
Support
Community
Best for: Tests
Free
FreeTheme
Free
Plugin Features
~16
Premium Layouts
1 Premium
Shopping World Elements
—
Shopping World Blocks
—
Theme Configuration
~50
Premium Add-ons
6 optional
Updates
Regular
Support
User Support
Best for: Start
Premium
ThemeWare®
from €39/month
Plugin Features
100+
Premium Layouts
15+
Shopping World Elements
30+
Shopping World Blocks
65+
Theme Configuration
1.200+
Premium Add-ons
—
Updates
Priority
Support
Developer Support (24h)
Best for: Professionals & Growth
We're here for you – whether you choose the free FreeTheme or the premium ThemeWare®. Our mission is your success. Test both versions and find the perfect solution for your shop.
Future-proof and reliable FreeTheme makes it possible
FreeTheme is not just "another free theme" – it is our answer to overloaded templates, hidden dependencies and expensive bad decisions.
Experience meets innovation
Behind FreeTheme stands TC-Innovations GmbH – Shopware Premium Extension Partner and manufacturer of the #1 Shopware theme ThemeWare®. Over 20 years of e-commerce expertise flow into every release. The result: A reliable architecture that grows with your business – from first sale to scaling brand.
Start for free100% standard-close & updateable
Lightweight & performant code
#1 Premium Extension Partner
Over 20 years of e-commerce
Cloud & Self-Hosted compatible
Free with updates & support
Premium Extension Partner
Certified Quality & Expertise
669
5-Star Reviews
#1
Manufacturer
of the market-leading Shopware Theme
Since 2016
Extension Partner
25k+
Downloads
50+
Extensions
Continuous Updates
What our customers say
„Die Kombination aus einem modernen und flexiblen Design und dem erstklassigen Service macht den Unterschied. Besonders hervorzuheben ist der schnelle und kompetente Support."
– Christopher Polaras„Klasse Lösung mit wahnsinnig vielen Individualisierungsmöglichkeiten. Auch für Einsteiger bestens geeignet, da es auch eine tolle WIKI gibt, die jede Änderung detailliert beschreibt."
– Matthias Becker„Ich bin total glücklich, dass man einen Shop so individuell an die eigenen Farben und Vorstellungen anpassen kann und das komplett ohne Programmierkenntnisse."
– Matthias Wempe„Die Umsetzung und Anpassung hat schnell funktioniert und bei Fragen gab es eine nette Kommunikation mit dem Supportteam von TC-Innovations GmbH."
– Andreas Woite„Grenzenlose Konfigurationsmöglichkeiten, sodass wir unseren Shop voll und ganz nach unseren Wünschen gestalten konnten. Sehr hilfreiche Dokumentation und schneller Support."
– Maren H.„Als Nicht-Profi kann ich super arbeiten und ausprobieren. Flexibel anpassbar, die Tutorials sehr informativ und lehrreich. Support superschnell und verlässlich!"
– Verena Schebrak„Vielen Dank für den schnellen Support bei einem Fehler während der Installation. Viele Einstellungen und Anpassungsmöglichkeiten."
– Stefan Schulz„Bei Rückfragen und Anpassungsanfragen ist der Support sehr schnell und vor allem hilfreich unterwegs. Wir können den Geschäftspartner einfach nur empfehlen."
– Björn Fricke„Perfekt unsere Anforderungen erfüllt und sich an das Design anpassen ließ. Außerdem ein hervorragender Support der sehr schnell reagiert."
– Ralf S.„Super Support, schnelle Rückmeldungen, toller FAQ-Bereich. Die Anpassungsmöglichkeiten sind ein Traum und die Einstellung auf Kundenwünsche einzugehen finde ich toll."
– René RauchAll reviews are verified and authentic customer feedback, primarily from the official Shopware Store, as well as from Google and Trustpilot.
Help & Support Everything you need to know
FreeTheme integrates documentation directly into the Theme Manager. All settings come with clear help texts. Find answers to frequently asked questions below.
Integrated Help Texts
Every setting in the Theme Manager comes with clear explanations and examples. Perfect for getting started quickly with your free Shopware theme.
Start for freeFrequently Asked Questions Quick answers to common questions
FreeTheme – your foundation. ThemeWare® – your upgrade.
FreeTheme is the perfect foundation for your start: production-ready, conversion-optimized and equipped with all essential features. You get a professional premium layout, approx. ~16 functions (many of which are normally paid add-ons), a professional shopping world and full support. View all FreeTheme One features.
ThemeWare® is our premium theme for ambitious shops and growing businesses. When your business scales and you need maximum control over design and conversion, ThemeWare® offers everything that FreeTheme doesn't have – without compromise. It's the result of over 10 years of Shopware experience and is used daily in thousands of successful shops:
- 100+ functions instead of ~16 basic features
- Over 1000 configuration options instead of ~50 settings
- Advanced conversion tools for more revenue
- Unlimited design freedom with visual configurators
- Premium support with 24h (instead of 48-72h standard response time)
- Included: Online courses for SEO, page speed & sales optimization
- Exclusive features not available in FreeTheme
Our recommendation: Take a close look at both options and decide what fits your business. If you need maximum features and conversion power from the start, choose ThemeWare®. If you want to start immediately with a limited budget, FreeTheme is the perfect entry point – with the option to seamlessly upgrade to ThemeWare® later.
Learn more about ThemeWare®No. No hidden costs – guaranteed.
FreeTheme is 100% free – no hidden costs, no time limit, no obligation to upgrade.
What is really free:
- The complete theme with all basic functions
- 11 free add-ons worth over 30 €/mo. already included
- All security and compatibility updates
- Support via the official Shopware ticket system
- The professional shopping world incl. all graphics (via FreeTheme Essentials)
What is optionally paid:
Premium add-ons are technically complex plugin-level solutions natively integrated into the theme – e.g. age verification, consent manager or GPSR-compliant manufacturer information. Comparable functionality would normally require separate plugins. With FreeTheme, they are directly available and optionally bookable. None of them are required for theme usage.
The only "price": FreeTheme contains a small "Theme by TC-Innovations" notice in the footer. This is our fair use model – you get quality, we get visibility. This notice can be removed on request – learn more about branding removal.
Promise: Existing free features will never become paid. No surprises, no hidden catches.
Free forever. Guaranteed.
Forever. FreeTheme is and remains permanently free – this is not a time-limited offer, no beta version and no time-limited trial period.
Our freemium model:
- Existing free features will never become paid – all current functions remain free to use
- 11 free add-ons worth over 30 €/mo. are and remain permanently included
- Security updates and support remain free
- No obligation to upgrade to premium add-ons or ThemeWare®
Optional premium add-ons:
- Premium add-ons are technically complex plugin-level solutions natively integrated into the theme
- They are optional and never mandatory – the theme works perfectly without them
- Revenue from premium add-ons supports continued development of the free theme
Why we can guarantee this:
As Shopware Premium Extension Partner and #1 market leader for Shopware themes with our ThemeWare® we have a sustainable business model. FreeTheme is our contribution to the community and part of our long-term strategy.
Yes, FreeTheme works in Cloud and Self-Hosted
FreeTheme is developed as an app and runs in all current Shopware 6 environments – whether Cloud or Self-Hosted. That's exactly why we decided on the app architecture. You install, update and manage everything centrally, without extra technical effort. This makes FreeTheme stable, updateable and low-maintenance.
Your advantages in Shopware Cloud:
- Easy installation without technical knowledge
- Automatic updates for permanent security
- Future-proof through seamless integration into the Shopware environment
Your advantages with Self-Hosted:
- Full control over your own server
- Clean updates without manual intervention
- Maximum compatibility with Shopware standards and plugins
So you can focus on your business while FreeTheme runs reliably in both environments.
We accompany you further
You want more than just a theme? We support you with all topics around Shopware: from individual shop and landing page design via customized adjustments to SEO, Pagespeed and migration.
Our goal is always clear: Your shop should grow faster, sell better and stand out from the competition. With over 20 years of experience in e-commerce and as an official Shopware Premium Extension Partner, we know what matters.
Learn more about our services100% free – Fair Use Model
FreeTheme is and remains completely free – including all basic features, updates and support. In return for this free use, the footer contains a small "Theme by TC-Innovations" notice.
This is our Fair Use Model: You get professional theme quality, we get visibility. A win-win situation that enables us to continue developing FreeTheme free of charge in the long term and offer you the same support standard as with our premium products.
The footer notice is discreetly designed, does not affect your shop design and shows your visitors that your shop is based on proven e-commerce technology.
Branding removal for special use cases
We understand that there are situations where the footer notice is not suitable. Typical reasons are:
- Agency projects: White-label requirements from your clients
- Security aspects: Minimization of technical notices in the frontend
- Brand strategy: Completely own shop presentation desired
- Special requirements: Individual reasons that we are happy to review
In these cases we will find a solution together. Branding removal is possible – just contact us so we can discuss a fair option for your project.
Submit Branding Removal Request
Tip for agencies: For regular needs, we offer practical white-label packages. Get informed now
Free with optional premium add-ons
FreeTheme is and remains 100% free. 11 add-ons are included at no cost (value over 30 €/mo.). Additionally, there are optional premium add-ons – technically complex features that would normally be available as separate plugins with their own monthly fees. With FreeTheme, they are natively integrated and optionally bookable. None of them are required for usage.
Booking via the FreeTheme Dashboard
Premium add-ons are not automatically installed. You can book them via the FreeTheme Dashboard in your Shopware administration and deactivate them at any time. Depending on the add-on, configuration is done via a dedicated interface or via the theme configuration.
Directly in the FreeTheme Dashboard
Purchase is done directly via the FreeTheme Dashboard in your Shopware administration. Prices, duration and conditions are displayed before booking directly at each add-on.
Yes, support and updates included
Yes. Premium add-ons are continuously maintained and updated as needed (e.g. compatibility with new Shopware versions). Documentation and guides can be found directly in the FreeTheme Dashboard for each add-on.
Our Mission Why FreeTheme is free
We believe that every business should have access to professional e-commerce – regardless of budget or technical knowledge.
Community First
As the Shopware Premium Extension Partner, we want to give back to the community. FreeTheme is our contribution to a stronger Shopware ecosystem.
Access for Everyone
We believe that every business should have access to professional e-commerce – regardless of budget or technical knowledge. FreeTheme makes this possible.
Optional Premium Add-ons
For special requirements, we offer optional paid add-ons. This sustainable approach enables us to continuously develop and improve FreeTheme. Need more? ThemeWare® is our premium solution for maximum flexibility and control.
Fair Use Model
FreeTheme contains a discreet "Theme by TC-Innovations" notice in the footer. This is our fair use model: You get professional theme quality, we get visibility – a win-win that makes free development possible. Learn more.
Pixel Sponsors Our Pixel Sponsors
Become an official Pixel Sponsor and support our theme for just 19 € per month. Your logo will be displayed here with a link to your website – visible to thousands of Shopware shop owners.
Brand new – we look forward to our first Pixel Sponsors!
Do you have any questions? Request support now
If you have questions about FreeTheme, please contact us directly via your Shopware account. Simply create a support ticket there and our team will take care of your request as quickly as possible.
Get support